Top 10 Clothing Brands in India You Need to Know About

A South Asian woman wearing a vibrant and elegant ethnic outfit, exuding confidence and pride in her cultural heritage.


The Indian clothing industry is a vibrant and thriving landscape, offering a diverse range of clothing brands that cater to various fashion preferences and age groups. With its rich heritage and growing consumer base, India has become a hub for fashion and style.

Table of Contents

Brief Overview of the Indian Clothing Industry and Its Growth

  • The Indian clothing industry is one of the fastest-growing sectors in the country, with a projected value of $122.5 billion by 2028.
  • The industry encompasses a wide range of segments, including ethnic wear, formal wear, casual wear, and sports apparel.
  • India’s fashion market is driven by factors such as changing consumer preferences, increasing disposable income, and the influence of social media.

Key Takeaway

This article aims to provide an in-depth look at the top 10 clothing brands in India that have made a significant impact in the market. From established brands like Biba and Allen Solly to international giants like H&M and Adidas, we will delve into their specialties, target audience, and reasons for popularity.

Top 10 Clothing Brands in India

  1. Biba
  2. Allen Solly
  3. Fabindia
  4. Levi’s
  5. H&M
  6. Calvin Klein
  7. W for Woman
  8. Peter England
  10. Adidas

1. Biba

Top 10 Clothing Brands in India You Need to Know About
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Biba is a well-known Indian clothing brand that specializes in vibrant and stylish ethnic wear. Here are some key points about Biba:

Specialties of Biba

Biba is renowned for its vibrant and elegant ethnic wear, offering a wide range of traditional Indian attire such as salwar suits, kurtas, lehengas, and sarees. The brand excels in blending traditional craftsmanship with contemporary designs, catering to the modern Indian woman’s fashion needs.

Target Audience

Biba primarily targets women of all age groups who appreciate the richness of Indian culture and seek stylish ethnic wear for various occasions, from everyday wear to festive celebrations.

Reasons for Popularity

There are several reasons why Biba has gained popularity among its target audience:

  1. Unique fusion of traditional and contemporary designs
  2. Varied options for different body types and style preferences
  3. Accessibility across a wide price range, making it inclusive for all segments of society

2. Allen Solly

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Allen Solly is a renowned western wear brand in India, offering a wide range of trendy and fashionable clothing for men and women. The brand is known for its contemporary designs, vibrant colors, and high-quality fabrics that resonate with the modern Indian fashion sensibilities.

Specialties of Allen Solly

  • Renowned western wear brand in India
  • Offers trendy and fashionable clothing for men and women
  • Known for contemporary designs, vibrant colors, and high-quality fabrics

Target Audience

Allen Solly caters to the fashion-forward urban populace in India, especially those who seek stylish and comfortable western wear for various occasions. Its versatile collection appeals to young professionals and individuals with a penchant for chic and elegant attire.

Reasons for Popularity

The brand’s popularity comes from its ability to consistently deliver fashionable apparel that combines global trends with Indian preferences. Allen Solly stands out for:

  • Emphasizing quality, innovation, and a diverse range of clothing options
  • Understanding the needs of modern, cosmopolitan Indians
  • Being a reliable choice for contemporary western wear

3. Fabindia

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Fabindia is a renowned Indian textile brand that has carved a niche for itself in the ethnic wear segment. Here are the key points to note about Fabindia:

Specialties of Fabindia

  • Fabindia specializes in offering a wide range of traditional Indian clothing such as sarees, kurtas, and salwar suits made from high-quality handwoven and hand-printed fabrics. The brand is also known for its unique fusion wear that combines traditional Indian textiles with modern silhouettes, catering to the contemporary fashion preferences of the audience.

Target audience

  • The target audience of Fabindia primarily includes individuals who appreciate traditional Indian craftsmanship and sustainable fashion. It appeals to both men and women seeking authentic ethnic wear options for various occasions, including casual and festive gatherings.

Reasons for popularity

  • Fabindia has gained popularity due to its emphasis on promoting traditional artisanal techniques and reviving age-old weaving and printing methods. The brand’s commitment to ethical sourcing and support for rural craftsmen resonates with consumers who value heritage and sustainability in their fashion choices. Additionally, Fabindia’s focus on timeless designs that transcend seasonal trends has contributed to its enduring appeal among fashion-conscious individuals.

4. Levi’s

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Levi’s is a well-known denim brand that has become popular in India as an international brand. It has a unique collection that appeals to a wide range of people.

Specialties of Levi’s

Levi’s is known for its high-quality denim jeans and casual wear. They offer a wide range of fits and styles to suit diverse preferences.

Target audience

Levi’s appeals to fashion-conscious individuals who are looking for both classic and trendy denim apparel. Their clothing options are designed for both men and women who want durable and fashionable choices.

Reasons for popularity

Levi’s is an iconic brand with a rich history and global appeal. They embrace innovation while still staying true to their classic designs, which resonates with modern consumers.

5. H&M

H&M is a popular fast fashion brand that has made its mark in India. Known for its trendy and affordable clothing, H&M offers a wide range of options for men, women, and children. Here are the key points that make H&M stand out:

  1. Specialties of H&M: H&M is known for its ability to quickly adapt to the latest fashion trends and offer them at affordable prices. The brand offers a diverse range of styles, from casual wear to formal attire, ensuring that there is something for everyone.
  2. Target audience: H&M appeals to a wide range of customers, including fashion-conscious individuals who want to stay on-trend without breaking the bank. The brand caters to both young adults and working professionals, offering versatile clothing options.
  3. Reasons for popularity: H&M’s popularity in India can be attributed to its combination of affordability, quality, and fashionable designs. The brand has successfully tapped into the growing demand for trendy clothing at reasonable prices.

With its global presence and commitment to sustainability, H&M continues to be a favorite among Indian consumers looking for stylish and budget-friendly clothing options.

6. Calvin Klein

Calvin Klein is a well-known luxury brand that has had a big impact in the Indian fashion market. Here are some important things to know about Calvin Klein:

Specialties of Calvin Klein

  • Known for its simple and stylish designs
  • Offers a wide range of clothing, accessories, and fragrances
  • Signature denim and underwear collections are highly popular

Target audience

  • Appeals to fashion-forward individuals with a preference for modern, understated elegance
  • Caters to both men and women seeking high-quality, timeless pieces

Reasons for popularity

  • Embraces a sleek and contemporary style that resonates with the Indian urban population
  • Maintains a strong global presence, reflecting quality and style across its product lines

7. W for Woman

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W for Woman is a popular brand for traditional clothing that has gained significant recognition in the Indian fashion industry. This brand specializes in creating stylish and modern outfits for women, offering a wide range of choices for various events. Here are some key points about W for Woman:

Specialties of W for Woman:

  • W for Woman focuses on blending traditional Indian craftsmanship with modern designs, making their clothing unique and fashionable.
  • The brand offers a diverse collection of traditional clothing, including sarees, salwar suits, kurtas, and fusion wear that combines Indian and Western elements.
  • W for Woman pays attention to intricate detailing, embellishments, and high-quality fabrics to ensure their garments stand out.

Target audience:

  • W for Woman caters to women who appreciate the beauty of traditional Indian clothing and want to embrace their cultural roots while staying trendy.
  • Their clothing is designed to suit different age groups and body types, offering options for women of all sizes.

Reasons for popularity:

  • The popularity of W for Woman can be attributed to their commitment to creating stylish traditional clothing that resonates with the modern Indian woman.
  • Their focus on quality craftsmanship and attention to detail sets them apart from other brands in the market.
  • W for Woman understands the changing fashion preferences of Indian women and consistently introduces new designs and collections to keep up with the trends.

W for Woman has successfully carved a niche in the Indian fashion market by offering modern traditional clothing that celebrates tradition while embracing modernity. Their commitment to quality, design innovation, and customer satisfaction has made them a go-to brand for women seeking stylish traditional clothing options.

8. Peter England

Peter England is a renowned menswear brand that has made a significant impact in the Indian clothing industry. Known for its impeccable craftsmanship and stylish designs, Peter England offers a wide range of clothing options for men. Here are some key points about the brand:

Specialties of Peter England:

  • Peter England is known for its high-quality fabrics and attention to detail in tailoring.
  • The brand offers a diverse collection of formal shirts, trousers, suits, and casual wear that cater to different style preferences.
  • It focuses on creating classic yet contemporary designs that are suitable for various occasions.

Target audience:

  • Peter England primarily targets men who value sophistication, quality, and style in their clothing choices.
  • The brand appeals to professionals, businessmen, and individuals who appreciate well-crafted attire.

Reasons for popularity:

  • One of the reasons behind Peter England’s popularity is its commitment to delivering stylish and affordable clothing options.
  • The brand has established trust among its customers by consistently providing high-quality products.
  • With its extensive retail presence across India, Peter England has become easily accessible to a wide range of consumers.

Peter England has successfully carved a niche as a reliable and fashionable menswear brand in India. Its blend of classic designs with contemporary trends has resonated with the target audience, making it one of the top choices for men’s clothing in the country.


BEYOUNG is a popular youth fashion brand that has gained significant popularity in India. Here are the specialties of BEYOUNG, its target audience, and the reasons for its popularity:

Specialties of BEYOUNG:

  • BEYOUNG offers trendy and fashionable clothing options for young individuals who want to express their unique style.
  • The brand focuses on creating designs that are vibrant, quirky, and relatable to the youth.
  • BEYOUNG’s clothing collection includes t-shirts, hoodies, joggers, and accessories that cater to the casual and streetwear fashion trends.

Target audience:

  • BEYOUNG primarily targets the younger generation, including teenagers and young adults.
  • The brand appeals to individuals who value comfort, style, and affordability in their clothing choices.
  • BEYOUNG’s designs resonate well with those who prefer a contemporary and urban fashion sense.

Reasons for popularity:

  • BEYOUNG has gained popularity due to its unique designs that capture the spirit of youth culture.
  • The brand offers affordable pricing without compromising on quality.
  • BEYOUNG’s online presence through its website and social media platforms has allowed it to connect with its target audience effectively.

BEYOUNG stands out as a youth-centric Indian clothing brand that understands the fashion preferences of the younger generation. Its trendy designs, affordability, and strong online presence have contributed to its growing popularity among Indian consumers.

10. Adidas

Adidas is a well-known sportswear brand that has made a big impact in the Indian market. Known for its high-quality products and innovative designs, Adidas caters to athletes, sports enthusiasts, and fashion-conscious individuals. Here are some key points about Adidas:

Specialties of Adidas:

  • Adidas offers a wide range of sports apparel, footwear, and accessories for various sports such as running, football, basketball, and more.
  • The brand is known for its cutting-edge technologies like Boost cushioning and Primeknit fabric, which provide enhanced comfort and performance.
  • Adidas collaborates with famous designers and celebrities to create limited-edition collections that blend style and functionality.

Target audience:

  • Adidas appeals to a wide range of people including athletes, fitness enthusiasts, and fashion-forward individuals who appreciate the brand’s iconic logo and trendy designs.
  • The brand offers products for men, women, and children, ensuring that everyone can find something suitable for their sporting or fashion needs.

Reasons for popularity:

  • Customers have trusted Adidas products for their quality and durability over the years.
  • The brand’s reputation has been boosted by its involvement in international sports events and endorsement deals with popular athletes.
  • Adidas is always coming up with new ideas to stay ahead in the competitive sportswear market.

With its strong presence in India and a wide range of offerings, Adidas continues to be a popular choice among sports enthusiasts and fashion-conscious individuals alike.

Ethnic Wear Brands in India

India has a rich cultural heritage, and ethnic wear holds significant importance in the country’s fashion culture. Traditional Indian attire such as sarees, salwar kameez, and lehengas are not only popular for special occasions but also symbolize the diversity of Indian fashion. Some other popular ethnic wear brands to explore include:

  1. Manyavar: Renowned for its exquisite sherwanis and Indo-western outfits for men.
  2. Ritu Kumar: Known for its elegant and timeless collection of sarees, lehengas, and fusion wear.
  3. Anita Dongre: Celebrated for her contemporary designs with a touch of traditional crafts, catering to both men and women.

These brands have successfully blended traditional craftsmanship with modern aesthetics, offering a wide range of ethnic wear options for fashion enthusiasts in India.

International Fashion Brands Driving Sustainable Fashion in India

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The Indian fashion market has experienced a significant influence from international fashion brands, not only shaping the preferences and trends of Indian consumers but also driving sustainability efforts within the industry. Here are some key points to consider:

1. Influence on Indian Consumers

International fashion brands have played a pivotal role in introducing global styles, designs, and trends to the Indian market. Their influence goes beyond aesthetics, as many of these brands are leading the charge towards sustainable practices. This has resonated with Indian consumers, who are increasingly embracing global fashion sensibilities while also prioritizing eco-conscious choices.

The entry of international fashion brands has not only sparked a wave of innovation and competition within the Indian fashion industry but has also accelerated the adoption of sustainable practices. As these brands emphasize ethical sourcing, transparent supply chains, and environmentally friendly production methods, domestic brands are now challenged to follow suit or risk falling behind in this new era of conscious consumerism.

3. Collaborations

To tap into the growing demand for international fashion and sustainable choices, many Indian brands have collaborated with renowned international labels that prioritize sustainability. These partnerships allow for a fusion of cultural influences, resulting in exclusive collections that cater to the diverse tastes of Indian consumers while adhering to environmentally responsible practices.

The presence of international fashion brands in India has not only expanded the choices available to consumers but has also become a catalyst for sustainable fashion practices, contributing to the overall growth and evolution of the Indian fashion industry. To learn more about this evolving trend, you can refer to this resource on sustainable fashion in India.

The Online Revolution: E-commerce Dominance in the Clothing Industry

The Indian clothing market has witnessed a significant rise in e-commerce stores, revolutionizing the way people shop for clothes. Some key points to consider include:

  • The Rise of E-commerce Stores: The proliferation of online platforms has empowered consumers with a wide array of choices and easy accessibility to clothing brands.
  • Advantages and Convenience of Online Shopping: Online shopping offers unparalleled convenience, allowing customers to browse through diverse collections, compare prices, and make purchases from the comfort of their homes.

This shift towards e-commerce has transformed the clothing industry, providing consumers with a seamless shopping experience and a vast selection of clothing options at their fingertips.

The Thrill of Traditional Retail: Offline Shopping Experience in Delhi

Delhi, the bustling capital city of India, is renowned for its vibrant shopping scene and offers a thrilling offline shopping experience for clothing enthusiasts. Here are some highlights of the offline shopping experience in Delhi:

  1. Shopping Malls: Delhi is home to numerous shopping malls that serve as preferred destinations for fashion aficionados. These malls offer a wide range of clothing brands, both national and international, catering to various styles and budgets.
  2. Unique Features: Popular malls in Delhi such as Select Citywalk, DLF Mall of India, and Ambience Mall provide unique features that enhance the shopping experience. From spacious layouts and well-curated boutiques to state-of-the-art amenities like multiplexes, food courts, and entertainment zones, these malls create a one-stop destination for all your fashion needs.
  3. Diverse Options: When it comes to offline shopping in Delhi, you’ll find an extensive selection of clothing options for men, women, and children. From traditional ethnic wear to trendy western attire, these malls house a variety of brands that cater to different fashion preferences.
  4. Personalized Assistance: Offline shopping allows you to interact with knowledgeable sales associates who can provide personalized assistance. Whether you need help with styling tips or finding the perfect fit, these professionals are readily available to guide you through your shopping journey.
  5. Touch-and-Try Experience: One of the key advantages of offline shopping is the ability to physically touch and try on clothes before making a purchase. This tactile experience allows you to assess the fabric quality, check the fit, and ensure that the garment meets your expectations.

Delhi offers a thrilling offline shopping experience for clothing enthusiasts through its diverse range of malls that provide unique features, a wide selection of brands, personalized assistance from sales associates, and the opportunity to physically try on clothes. So if you’re looking for an immersive and tactile shopping experience, Delhi’s shopping malls are the place to be.

From Traditional Stores to Online Shopping: How Consumers Have Changed

The COVID-19 pandemic has sped up the transition from in-person shopping to online shopping for clothing.

  • Convenience: Online shopping is easy and provides a wide range of choices with just a few clicks.
  • Safety Concerns: Worries about safety and cleanliness have pushed people towards the touch-free experience of online shopping.
  • More Options: The internet offers an enormous selection of brands and trends that can match anyone’s personal style, making it a popular choice for shoppers.

Exploring the Uncharted: Emerging Indian Clothing Brands on the Rise

India’s fashion scene is always changing, with new and innovative clothing brands popping up. These upcoming fashion labels are finding their own unique space and becoming popular among fashion-forward individuals. Let’s dive into some of these promising Indian clothing brands:

1. Label Ritu Kumar

Known for its exquisite craftsmanship and blend of traditional and modern designs, Label Ritu Kumar has become a favorite brand for those looking for one-of-a-kind and classy outfits.

2. AND

Offering trendy and stylish clothing choices, AND caters to the modern, independent woman. With its emphasis on high-quality fabrics and flattering shapes, AND has built a strong base of loyal customers.

3. Global Desi

Embracing the carefree bohemian style and lively prints, Global Desi offers a variety of outfits that celebrate freedom and self-expression. This brand combines traditional Indian elements with global trends to create a unique fashion statement.

4. Anita Dongre

Famous for her detailed embroidery work and commitment to sustainability, Anita Dongre’s self-named label is making a splash in the fashion world. Her collections showcase dreamy designs inspired by nature and Indian heritage.

These emerging Indian clothing brands have something special that makes them stand out from established brands. They bring together innovation, eco-friendliness, and cultural influences in their designs, appealing to a younger audience who value uniqueness and genuineness in their fashion choices.

By exploring these lesser-known brands, you not only contribute to the growth of the Indian fashion industry but also find new styles that truly represent your personality and beliefs. Keep an eye on these exciting labels as they continue to leave a mark on India’s fashion scene.

The future of clothing brands in India is bright and full of exciting opportunities. As the Indian fashion industry continues to evolve, it’s essential for consumers to support and explore a diverse range of Indian clothing brands, both established and emerging.

By embracing the unique styles, innovative designs, and quality offerings of these brands, individuals can contribute to the growth and sustainability of the Indian fashion landscape. With a rich tapestry of traditional craftsmanship and contemporary influences, the Indian clothing market presents endless possibilities for consumers to express their individuality through fashion choices.


  • The rich heritage of Indian clothing brands has significantly contributed to the fashion industry, offering a diverse range of styles and options for consumers.
  • Embrace the fusion of tradition and innovation through your fashion choices, and support the Indian fashion industry by exploring and purchasing from a variety of Indian clothing brands.
  • Let’s celebrate the cultural richness and creativity of Indian fashion by choosing to buy Indian brand clothes online and showcasing the beauty of Indian fashion brands to the world.

FAQs (Frequently Asked Questions)

What are some of the top clothing brands in India?

Some of the top clothing brands in India include Biba, Allen Solly, Fabindia, Levi’s, H&M, Calvin Klein, W for Woman, Peter England, BEYOUNG, and Adidas.

What are the specialties of Biba as a brand?

Biba specializes in ethnic wear and has gained popularity among its target audience for its unique offerings.

What is the target audience for Allen Solly?

Allen Solly primarily caters to the target audience interested in western wear fashion.

Why has Levi’s gained popularity in India?

Levi’s has gained popularity in India due to its specialization in denim and its appeal to its target audience.

What is the significance of ethnic wear in Indian fashion culture?

Ethnic wear holds significant importance in Indian fashion culture as it represents tradition and cultural heritage.

What is the influence of international fashion brands on Indian consumers and industry trends?

International fashion brands have a strong influence on Indian consumers and contribute to shaping industry trends through their global appeal.

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