Where to Sell Upcycled Clothing 10 Platforms You Need to Know

Introduction : Where to Sell Upcycled Clothing

Upcycled clothing is becoming increasingly popular in the fashion industry as more people look for unique and sustainable fashion options. This rising demand has created an opportunity for creative individuals to turn their love for fashion into a profitable business.

What is Upcycled Clothing?

Upcycling is the process of taking existing garments or materials and transforming them into new, one-of-a-kind pieces. This not only breathes new life into old clothes but also helps reduce waste and promote sustainability in the fashion world.

Why Start an Upcycled Clothing Business?

Starting an upcycled clothing business can be an exciting venture, especially if you have a knack for creativity. Here are a few reasons why it’s worth considering:

  1. Express your unique style: With upcycled fashion, you have the freedom to express your creativity and create designs that reflect your personal style.
  2. Tap into a niche market: There is a growing community of eco-conscious consumers who appreciate the value of repurposed fashion. By selling upcycled clothing, you can cater to their needs and stand out in a crowded marketplace.
  3. Contribute to sustainability: The fashion industry is known for its environmental impact. By upcycling old clothes, you are reducing the demand for new production and helping minimize the industry’s carbon footprint.
  4. Make extra income: If you’re looking to make some extra money on the side, selling upcycled clothing can be a viable option. With the right strategies and platforms, you can turn your passion into profit.

In this article, we will explore the top platforms where you can sell your upcycled creations and provide essential tips for success in this niche market. Let’s dive in!

The Market for Upcycled Clothing

When it comes to upcycled clothing, the market is full of opportunities. Here are some important points to consider:

1. Abundance of Thrifted Clothes

One of the main advantages of selling upcycled clothing is the abundance of thrifted clothes available. Thrift stores, vintage shops, and online marketplaces like eBay are treasure troves for finding unique pieces that can be transformed into something new and exciting. These thrifted clothes serve as the foundation for your upcycling projects, allowing you to create one-of-a-kind garments that stand out in the market.

2. Factors to Consider When Pricing

Pricing upcycled clothes can be a bit tricky. On one hand, you want to make a profit from your hard work and creativity. On the other hand, you need to consider factors such as the cost of materials, time invested in the upcycling process, and the overall perceived value of the finished product. It’s important to strike a balance between affordability and profitability.

3. Effective Strategies for Determining Value

To determine the value of your upcycled clothing items, it’s crucial to consider various aspects:

  • The quality of materials used
  • The level of craftsmanship involved in the upcycling process
  • Any unique features or design elements added

You can also research similar items on online platforms like Etsy or Depop to get an idea of how others are pricing their upcycled pieces.

By leveraging the abundance of thrifted clothes available, considering key factors when pricing your items, and employing effective strategies for determining value, you can tap into a thriving market for upcycled clothing. This allows you to showcase your creativity while offering customers unique and sustainable fashion choices.

Top Platforms for Selling Upcycled Clothing

When it comes to selling upcycled clothing, choosing the right platform is crucial in reaching the right audience and maximizing your sales potential. Here are some of the best platforms for selling upcycled clothing, along with key strategies for leveraging their features to grow your business:

1. Etsy

Etsy stands out as a leading marketplace for handmade and vintage goods, making it an ideal platform for selling upcycled clothing. Here’s how you can make the most of Etsy for your upcycling business:

  • Overview of Etsy: Etsy provides a dedicated space for creative entrepreneurs to showcase their unique creations, including upcycled clothing. With millions of active buyers, it offers a vast potential customer base for your products.
  • Setting up an Effective Etsy Shop: When creating your Etsy shop, focus on storytelling through your product descriptions and visuals. Highlight the craftsmanship behind each upcycled piece to resonate with environmentally conscious buyers.
  • Leveraging Etsy’s Features: One effective way to attract more customers is by offering custom orders. By allowing customers to request personalized upcycled items, you can cater to individual preferences and build a loyal clientele.

By capitalizing on Etsy’s reach and features, you can establish a strong presence in the upcycled clothing market and connect with like-minded shoppers who appreciate sustainable fashion choices.

2. Tips for Running a Successful Depop Shop

Depop is a trendy app-based platform that has gained popularity for its community-driven approach to buying and selling fashion. It provides a perfect avenue for showcasing your unique upcycled designs and connecting with like-minded individuals who appreciate sustainable fashion.

Here are some essential tips to help you run a successful Depop shop and stand out in a saturated market of second-hand sellers:

1. Curate an eye-catching profile

Your Depop profile serves as your shop window, so make sure it reflects your brand and aesthetic. Use high-quality visuals to showcase your upcycled clothing pieces, and write engaging and informative descriptions that highlight the unique aspects of each item.

2. Leverage social shopping

Depop encourages interaction between buyers and sellers, making it important to engage with the community. Respond promptly to messages, comments, and reviews, as this helps build trust and credibility. Additionally, follow other sellers and buyers, like their posts, and participate in discussions to expand your network.

3. Stay active

Consistency is key on Depop. Regularly update your shop with new listings to keep your followers engaged. Consider introducing limited-edition or one-of-a-kind pieces to create a sense of exclusivity and encourage repeat customers.

4. Utilize hashtags effectively

Depop uses hashtags to categorize items, making it easier for users to discover specific styles or trends. Research popular hashtags related to upcycled fashion and include them in your listing descriptions to increase visibility.

5. Take advantage of promotions

Depop frequently offers promotions and features certain sellers on their homepage or explore page. Keep an eye out for these opportunities and participate whenever possible to boost exposure for your shop.

6. Offer competitive pricing

Price your upcycled clothing items competitively based on factors such as material quality, craftsmanship, and market demand. Consider offering bundle deals or discounts for multiple purchases to attract more customers.

By implementing these tips, you can maximize your success on Depop and tap into a large community of fashion-conscious individuals who appreciate the value of upcycled clothing.

3. Mercari

When it comes to finding the best platforms for selling upcycled clothing, Mercari is definitely a top contender. This popular online marketplace offers a general-purpose platform where you can not only sell your upcycled clothing but also other items, making it a great opportunity to reach a wide audience of potential buyers.

Here are some key strategies for optimizing your listings on Mercari and maximizing your chances of success:

  1. Capture attention with compelling photos: High-quality photos are essential for attracting buyers on any online marketplace. Take clear, well-lit pictures of your upcycled clothing from different angles to showcase their unique features and craftsmanship. Consider using a mannequin or model to give potential buyers a better idea of how the garment fits.
  2. Write detailed and accurate descriptions: Provide thorough descriptions of your upcycled clothing items, including information about the original garment, any modifications or alterations you made, and details about materials and sizing. Be honest and transparent about any flaws or imperfections as this helps build trust with potential buyers.
  3. Price competitively: Research similar upcycled clothing listings on Mercari to get an idea of the market value for your items. Set your prices competitively while considering factors such as the quality of your workmanship, the uniqueness of the design, and the demand for similar items in the market.
  4. Use relevant keywords: Include relevant keywords in your listing titles and descriptions to improve visibility in search results. Think about what potential buyers might be searching for when looking for upcycled clothing and incorporate those keywords naturally into your listings.
  5. Promote your listings: Take advantage of Mercari’s promotional features to increase exposure for your upcycled clothing items. Consider offering discounts or running limited-time promotions to attract more buyers.

By following these strategies, you can optimize your listings on Mercari and increase your chances of selling your upcycled clothing to a wide audience. Remember to stay active on the platform, respond promptly to inquiries and offers, and provide excellent customer service to build a positive reputation as a seller.

4. Poshmark

Poshmark is an ideal platform for showcasing your unique upcycled pieces due to its strong emphasis on personal branding and community engagement. As you venture into selling your upcycled clothing creations, consider the following key points when using Poshmark:

Personal Branding

Focus on building a reputable brand presence on Poshmark through compelling product descriptions and high-quality visuals. Highlight the unique aspects of your upcycled pieces to resonate with potential buyers.

Community Engagement

Leverage Poshmark’s emphasis on community engagement to connect with fashion enthusiasts who appreciate the value of upcycled clothing. Engage with users through comments and shares to increase visibility for your listings.

By harnessing the power of personal branding and community engagement on Poshmark, you can effectively showcase your upcycled clothing creations and connect with a fashion-forward audience seeking unique, sustainable fashion options.


In this section, we will explore the 10 best platforms where you can successfully sell your upcycled clothing creations.

Overview of RE.STATEMENT

RE.STATEMENT is a niche marketplace specifically curated for upcycled and sustainable fashion. It offers a targeted audience of eco-conscious shoppers who are actively seeking unique and environmentally friendly clothing options. The platform’s focus on upcycled and sustainable fashion sets it apart from general marketplaces, making it an ideal space for sellers with a passion for eco-friendly fashion.

Becoming a Seller on RE.STATEMENT

To become a seller on the RE.STATEMENT platform, you must meet their strict quality standards for listings. This may include providing detailed information about the upcycling process, highlighting the sustainable aspects of your creations, and showcasing the unique features of each piece. Meeting these standards will help you establish credibility and attract discerning buyers who appreciate the craftsmanship and sustainability behind upcycled clothing.

By leveraging RE.STATEMENT’s niche market and aligning with their eco-friendly ethos, you can effectively connect with a community of conscious consumers who value sustainable fashion choices.

6. eBay

eBay is one of the best platforms for selling upcycled clothing due to its massive reach in the online resale market. With millions of active users, eBay offers great potential for visibility and reaching a wide audience of potential buyers.

Tips for Successful Selling through Auctions on eBay

  1. Set the right starting price: When listing your upcycled clothing items on eBay, it’s important to set an attractive starting price that will generate interest from potential buyers. Research similar items on the platform and consider starting your auction at a competitive price to attract attention.
  2. Create compelling listings: To stand out on eBay, create detailed and visually appealing listings for your upcycled clothing pieces. Include high-quality photos that showcase the unique details and craftsmanship of your creations. Write engaging product descriptions that highlight the story behind each item and emphasize the sustainable nature of upcycling.
  3. Utilize auction features: eBay offers various auction features that can enhance your selling experience. Consider using features such as reserve prices, Buy It Now options, and setting auction durations strategically to maximize exposure and increase your chances of making a sale.
  4. Provide excellent customer service: Building a positive reputation is crucial on eBay. Respond promptly to inquiries from potential buyers, provide accurate information about your products, and ship items quickly and securely. Positive feedback and reviews can go a long way in attracting more customers to your upcycled clothing business.

Remember, eBay is a highly competitive platform, so it’s essential to continuously optimize your listings, monitor trends, and adapt your strategies to stay ahead in the market.

By leveraging the massive reach and auction features of eBay, you can effectively sell your upcycled clothing creations to a wide range of online shoppers looking for unique and sustainable fashion pieces.

Niche Platforms for Selling Upcycled Clothing

Specialized Platforms for Upcycled Clothing

When you’re getting started with selling upcycled clothing, it’s important to find platforms and communities that are specifically focused on upcycling. These specialized platforms have some great benefits for sellers like you:

  • They attract a targeted audience of people who are passionate about sustainable fashion.
  • They provide a supportive community where you can connect with like-minded individuals, share ideas, and get feedback on your work.

Thrift Store Sourcing

Finding high-quality thrifted clothes is a key part of running an upcycling business. To create unique upcycled pieces, you’ll need to know how to spot thrifted items that have potential and bring them home to transform them. This skill can make a big difference in the quality and appeal of your upcycled clothing.

Here are some tips for effective thrift store sourcing:

  1. Know what you’re looking for: Have a clear idea of the types of garments you want to upcycle and the styles you enjoy working with.
  2. Inspect carefully: Take the time to examine each item closely for any flaws or damage that might affect its usability.
  3. Think creatively: Look beyond the current state of the garment and envision how it could be transformed with some creativity and skill.
  4. Consider fabric quality: Pay attention to the material and condition of the fabric, as this will impact how well it can be upcycled.
  5. Stay organized: Keep track of your finds by documenting where and when you purchased them, along with any ideas or inspiration you have for their transformation.

By connecting with people who appreciate the artistry and sustainability of upcycled fashion through niche platforms and communities, you’ll be able to find buyers who truly value your work. And by honing your skills in thrift store sourcing, you’ll open up a world of creative possibilities for your upcycling projects, breathing new life into discarded clothes and contributing to a more sustainable fashion industry.

Essential Tips for Success in Selling Upcycled Clothing Online

1. Mastering Pricing Strategies for Upcycled Clothes

When pricing your upcycled clothing pieces on platforms like Etsy and Poshmark, it’s essential to consider different approaches to maximize profitability. Here are some tips:

  • Take into account the time, effort, and creativity invested in each piece to ensure that the prices reflect the unique craftsmanship involved.
  • Research similar items on the platform to understand the price range and competition, allowing you to position your products competitively without undervaluing your work.
  • Highlight the story behind each piece, emphasizing the sustainable and ethical aspects of upcycling, which can justify higher pricing to eco-conscious consumers.
  • Consider offering a range of price points within your collection to cater to different budget preferences while maintaining brand consistency.

2. Building a Strong Brand Presence

To stand out in the crowded online marketplace, it’s important to develop a strong brand presence. Here’s how you can do it:

  • Develop a cohesive brand identity that reflects the essence of your upcycled clothing business, including a compelling brand story and consistent visual aesthetics.
  • Leverage storytelling in product descriptions and social media posts to convey the value of upcycled fashion and connect with potential customers on a deeper level.
  • Utilize high-quality visuals and professional photography to showcase the details, craftsmanship, and unique features of each upcycled garment, effectively communicating its worth to potential buyers.

3. Engaging with Your Target Audience

Building relationships with your target audience is crucial for long-term success. Here are some strategies to engage with them:

  • Actively engage with your audience through social media platforms, fostering a sense of community and authenticity around your brand.
  • Respond promptly to inquiries and comments, providing personalized attention to potential customers and building trust in your brand’s commitment to quality and customer satisfaction.
  • Collaborate with influencers or micro-influencers who align with your brand values, leveraging their reach to introduce your upcycled clothing to a broader audience while maintaining an authentic connection with potential buyers.

4. Leveraging SEO Strategies

Optimizing your online presence for search engines can help potential customers find your products more easily. Here’s how you can leverage SEO:

  • Optimize product titles, descriptions, and tags with relevant keywords related to upcycled fashion trends, sustainable clothing, and vintage remade garments to improve visibility in search results on platforms like Etsy and Poshmark.
  • Create informative content such as blog posts or tutorials related to upcycling, positioning yourself as an authority in the niche and attracting organic traffic from individuals interested in sustainable fashion.

5. Providing Exceptional Customer Service

Delivering excellent customer service is key to building a loyal customer base. Here are some ways you can provide exceptional customer service:

  • Prioritize exceptional customer service by ensuring accurate item descriptions, transparent policies regarding returns or exchanges, and prompt communication throughout the purchasing process.
  • Incorporate personalized touches such as handwritten thank-you notes or eco-friendly packaging to enhance the overall shopping experience for customers who appreciate thoughtful details.

By implementing these essential tips for success in selling upcycled clothing online, you can elevate your business presence and attract discerning buyers who value sustainability, creativity, and ethical fashion choices.

2. Balancing Custom Orders and Ready-to-Ship Inventory

As an upcycled fashion seller, it’s crucial to find the right balance between fulfilling custom orders and maintaining a stock of ready-to-ship items. Here are some tips to help you navigate this challenge:

  1. Tips for effectively managing the demand for both custom-made upcycled items and pre-upcycled products that are ready to ship immediately:
  2. Keep track of your customers’ preferences: Take note of the most popular styles, sizes, and designs that customers frequently request for custom orders. This will give you an idea of which items to prioritize when restocking your ready-to-ship inventory.
  3. Plan your production schedule wisely: Allocate specific days or hours in a week dedicated to working on custom orders, while reserving the rest of your time for creating new pieces for your ready-to-ship collection. This way, you can ensure that you have a steady flow of both types of products without overwhelming yourself.
  4. Utilize efficient production techniques: Look for ways to streamline your production process so that you can complete custom orders in a timely manner. For example, consider using modular components or standardized patterns that can be easily customized according to each customer’s requirements.
  5. Set realistic turnaround times: Communicate clearly with your customers about how long it will take to fulfill their custom orders. Be honest about your current workload and factor in any potential delays. Setting realistic expectations from the beginning will help manage customer satisfaction.
  6. The importance of setting clear boundaries with customers to avoid overwhelm and maintain a sustainable workflow:
  7. Dealing with both custom orders and ready-to-ship inventory can be challenging, especially when customers have urgent requests or specific customization demands. Here are some strategies to establish boundaries while still providing excellent customer service:
  8. Clearly communicate your policies: Have a dedicated section on your website or marketplace profile that outlines your custom order process, including information on lead times, fees (if applicable), and any limitations on customization options. This will help manage customer expectations right from the start.
  9. Be selective with rush orders: If you offer expedited services for custom orders, consider setting limits on the number of rush orders you can accommodate per week or month. This will prevent you from overcommitting and ensure that you have enough time to fulfill other orders.
  10. Set specific consultation hours: If you provide personalized consultations for custom orders, establish specific time slots during which customers can book appointments with you. This will help you avoid constant interruptions in your workflow and allow you to focus on other aspects of your business.
  11. Practice effective communication: Respond promptly to customer inquiries and provide regular updates on the progress of their custom orders. Keeping the lines of communication open will minimize misunderstandings and build trust with your customers.

Remember, finding the right balance between custom orders and ready-to-ship inventory may require some trial and error. Pay attention to customer feedback, track your sales data, and make adjustments as needed to optimize your business operations.

3. Building an Authentic Brand Identity with Your Upcycled Designs

In this section, we will provide valuable advice to help you thrive as a seller in the competitive market of upcycled fashion.

Craft Your Brand Narrative

Develop a compelling story around your upcycled creations to connect with your audience on a deeper level. Highlight the unique aspects of your designs, such as:

  • The materials used
  • The inspiration behind each piece
  • Your commitment to sustainability

Leverage Social Media

Utilize platforms like Instagram, Pinterest, and TikTok to showcase your upcycled clothing line. Create visually appealing content that reflects your brand’s identity and resonates with your target demographic. Engage with your followers through:

  • Behind-the-scenes glimpses into your creative process
  • Sharing customer testimonials to build trust

Maintain a Consistent Aesthetic

Maintain a consistent visual identity across all touchpoints, including:

  • Your website
  • Social media profiles
  • Packaging
  • Product photography

This cohesive aesthetic helps reinforce your brand’s image and makes it easily recognizable to potential customers.

By implementing these strategies, you can elevate your upcycled clothing business and cultivate a loyal customer base who resonates with your brand’s values and aesthetics.


Starting a side hustle with upcycled clothing offers vast opportunities in the thriving market of sustainable fashion. By repurposing thrifted garments into unique designs, you can tap into the growing demand for eco-friendly and one-of-a-kind fashion pieces.

Throughout this article, we have explored various platforms that provide a platform for selling upcycled clothing. From established marketplaces like Etsy and eBay to trendy platforms like Depop and Poshmark, each platform offers its own advantages and target audience.

By leveraging these platforms and implementing effective strategies such as mastering pricing techniques, building an authentic brand identity, and utilizing social media channels, you can maximize your chances of success in selling your upcycled creations.

However, it’s important to keep in mind that the world of online selling is constantly evolving. While the platforms discussed in this article are currently popular and effective, it’s always worth staying open to new emerging opportunities that may arise in the future.

So go ahead and explore the recommended platforms and strategies discussed here, but also keep an eye out for new trends and emerging platforms in the ever-evolving world of online selling. With determination, creativity, and a passion for sustainable fashion, your upcycled clothing business can thrive in this exciting market.

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